Did you notice the plug for news sites in this section? Specifically, Matt Bailey says it is to a business’s benefit to have links from content sites, and he lists news sites (like ours) and blogs as examples. Why? The viewer is already engaged in the content, and there is therefore more likely to stay engaged when they click a link from that site.
Same holds true for ads on our site. The viewer is already engaged in our site and therefore 1) more likely to see the ad, and 2) more likely to engage with the ad (since they are already in an engagement mode.
Another reason why http://www.greenbaypressgazette.com delivers.